The Destination Channel

The Destination Channel, the award-winning production company behind "Staycation," needed to boost lead generation, conversion rates, business development, and remove their founder from their sales process so he could focus on creative/expansion. Their manual approach limited their ability to scale and target the right audience.
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Our Solution

Recognizing the need for a strategic overhaul, The Destination Channel partnered with Venture Sales Lab to:
Revamp entire lead generation system:
Venture Sales Lab leveraged advanced targeting and automation to reach the right audiences at scale
Integrate automation and analytics:
Venture Sales Lab integrated automation across all steps within the sales funnel, making it easier to manage and scale operations. This includes implementing data analysis systems for continued optimization of the processes.  
Drive high-converting sales:
Initially tasked with securing 7 closed deals, the comprehensive strategy resulted in an impressive 18 closed deals within the 3-month pilot program.
Become their remote sales team:
Entrusted with expanded responsibilities, Venture Sales Lab took over lead generation efforts and sales processes for Staycation. We saved them valuable time and employee costs, contributing to their satisfaction and decision to continue the partnership indefinitely.
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Our Results

210 Deals closed in the first year

Exceeded initial target by 190%, generating significant ROI.

Over $1 million in revenue

Directly contributed to The Destination Channel's revenue growth in the first year.

30-40 calls booked weekly

Consistent lead generation fueled their sales pipeline.

Increased efficiency

Streamlined processes saved The Destination Channel valuable time and resources

Business development expansion

Venture Sales Lab is currently handling the lead generation
arm of two additional projects of MakingItMedia.

What does this mean for you?

Imagine replicating The Destination Channel's success. Venture Sales Lab can remove you, the founder, from your sales process so you can focus on the parts of the business you love and are good at.