"Don't think about it too much" - Aubree Graham
Founded by Peter Zhang, we started from scratch — no outside funding, no shortcuts. Just a deep belief that sales doesn’t have to be a black box for founders and that with the right strategy, any great product can find its market.
Venture Sales Lab isn’t just a business — it’s our soul. It’s the late nights, the endless calls, the trust built with every founder who took a chance on us. It’s the team that became a family, working from different parts of the world, coming together to help companies figure out their product-market fit and scale.
Last year, our GTM strategies delivered exceptional results, securing $2M in closed deals for our clients and driving $10M in pipeline growth. Today, we work with businesses that want to scale — without wasting time on guesswork.
A Business Built on Trust, Relationships, and Relentless Execution
Venture Sales Lab started with a simple idea: What if we could use our outbound sales expertise to help early-stage startups validate, scale, and close deals faster?
No investors. No big budgets. Just a passionate, global team driven by one mission — helping founders break through sales roadblocks and build real revenue engines.
As a remote-first team, communication was everything:
✓ Weekly brainstorms that sparked new strategies.
✓ Wins celebrated across time zones.
✓ Lessons learned through constant iteration.
But we didn’t just stay behind screens. When Peter flew to Europe to meet some members of the the team, virtual connections became real friendships. That’s when we knew — we weren’t just building a company, we were building something bigger.
From Landing our First Client…to the Next…and the Next
Our journey started with one founder who believed in us. They had a great product but needed a proven sales strategy to reach the right audience. So, we got to work — launching GTM experiments to test everything:
✓ Cold calling, LinkedIn outreach, outbound sequences, and market validation
✓ Iterating and refining strategies until we uncovered what truly drives results
And it worked.
That success led to our second client. Then the third. Word spread, and soon we were helping more startups scale their sales, validate their markets, and build revenue engines from the ground up.
Fast-forward to today, we’ve partnered with multiple companies, running GTM experiments that uncover repeatable, scalable sales processes — driving millions in revenue and pipeline. And we’re just getting started!
Venture Sales Lab is backed by a team of skilled professionals who specialize in lead generation, sales execution, and business strategy.
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