The Destination Channel, founded by Robert Parks Valletta, is the award-winning production company behind Staycation. Rob and his team needed more than just sales — they needed a scalable system to drive sustainable revenue. Here’s how we helped them go from manual outreach to a high-performing sales engine that generated over $1 million in revenue.
We partnered with The Destination Channel to run GTM experiments, test different sales strategies, and build a system that could generate consistent, long-term revenue.
✓ Revamping Lead Generation: We built a high-performing targeting system using automation and strategic outreach to engage the right audience at scale.
✓ Automating & Optimizing: By eliminating manual bottlenecks and implementing real-time analytics, we created a streamlined sales funnel that maximized efficiency.
✓ Driving High-Converting Sales: Instead of just hitting the initial target of 7 closed deals, we secured 18 deals in just 3 months!
✓ Becoming Their Sales Engine: We didn’t just advise — we took over their outbound sales process, handling lead generation and deal closures while saving time and cutting operational costs.
💰 Scaled from $0 to $120K a month
We tested multiple outbound sales channels — including cold calling, LinkedIn outreach, and email sequences — creating a scalable sales process that became a repeatable revenue engine.
🎉 210 Deals Closed in the First Year
We exceeded their sales target by 190%, securing over 200+ high-value deals — driving massive ROI and long-term growth!
💰 Over $1 Million in Revenue
Our unconventional sales strategy generated over $1M in revenue, giving The Destination Channel the resources to reinvest and expand.
📞 30-40 Calls Booked Weekly
We built a steady lead generation system, averaging 30-40 booked calls per week, ensuring their sales pipeline was always full.
⚡ Increased Efficiency and Time Savings
By removing the founder from daily sales, The Destination Channel’s leadership was free to focus on content production, expansion, and scaling operations.
🚀 Expansion into New Business Development
Our success led to an ongoing partnership — Following our success with The Destination Channel, we now manage lead generation for two additional projects under Making It Media, expanding our partnership beyond the initial engagement.
